I Became a Binge Eating Coach to Help People Like Me Become Confident Eaters

I never set out to become a binge eating coach. I became one because I lived the cycle of overeating, shame, and false restarts for 20 years. This is the story of how I broke free — and how I now help others stop binge eating without dieting, guilt, or endless “day one” promises.

You’ve tried diets. You’ve tried workouts. You’ve tried willpower.
But every night, the same cycle pulls you back: “I’ll be good tomorrow.”
If that’s you, I get it — because it was me too.

I didn’t set out to become a binge eating coach.
I became one because for 20 years I lived the cycle of restriction, bingeing, shame, and starting over. And I found a way out.

This is my story — and how it became a roadmap for helping others like you.

From Ordered Eating to Disordered Eating

Growing up, food was simple. Family meals around the table, structure, balance. It wasn’t perfect, but it was ordered.

Then I left home.
First night of ''freedom''? A Yorkie bar. Just because I could.

That little decision symbolized the bigger shift: suddenly there were no rules. No structure. I could eat what I wanted, when I wanted, for any reason — except actual hunger.

Stress? Food.
Boredom? Food.
Celebration? Food.
Avoiding hard things? Food.

Friends still laugh at how I used to microwave cheese at 1am until it bubbled into a crispy slab. But that was the beginning of disordered eating.

On the surface, I looked fine — I was cycling, even racing triathlons. But here’s the truth: I wasn’t healthy.
I could out-train my diet, but my relationship with food was broken.

When Binge Eating No Longer Worked for Me

The turning point came when an ingrown hair on my shin turned septic.
I was on meds for six months. Training stopped. Routines crumbled.

Suddenly, I couldn’t “out-cycle” my bingeing anymore.
The Yorkies and midnight cheese caught up. Fast.

30 kilos gained.
Waistline expanding.
Confidence collapsing.

And worse — the shame cycle got heavier:

Feel bad → eat to escape → feel worse → repeat.

That’s when I realized: binge eating wasn’t just about food.
It was my coping mechanism.

The Heavy Cycle of Misery

Looking at my weight history over two decades was sobering.

72kg in my lean, training-machine years.

108kg in 2017 — stressed, depressed, anxious, ashamed to be seen.

The graph wasn’t linear. It was a yo-yo:
Lose 10kg when I felt motivated. Gain 12kg when life got hard.
Each “restart” chipped away at my hope.

Sound familiar?
Maybe you’ve said the same: “This time will be different.”
But deep down, you fear it won’t.

“F**k It” — When Dieting Made It Worse

The lowest point?

Chest tightness — thought it was a heart attack. ECG said anxiety.

Separation from my wife — I wasn’t a prize to be around. Miserable, withdrawn, stuck.

Night binges became my escape hatch. Temporary relief. Long-term damage.

I finally saw it: dieting doesn’t work for binge eaters.

I was an expert at losing weight. 10kg here, 12kg there.
But I always gained it back. Because the root causes were never fixed:

Sleep

Stress

Recovery

Coping skills

Until those were addressed, I was trapped.

The New Approach: Tiny Habits, Real Wins

The first breakthrough wasn’t a diet.

It was making my bed.

Yep. The bar I set was that low. That small. Yet that powerful.

I call it a ''5 minute action'' and it's part of my GSPA method that helped me turn my life around.

Every morning: wake up → make bed → say “I win.”
One small action that built momentum.

Next? A five-minute walk.
Then another.
Layer by layer, I stacked tiny wins.

28 days: 15.8lbs lost.

6 months: kept momentum.

12 months: 30kg lost.

But more important than the numbers: the bingeing stopped.
Not because I forced myself to resist.
Because I rebuilt my foundation: sleep, change skills and stress management, recovery, environment, social support.

Why I Became a Binge Eating Coach

At first, I just wanted to fix myself.

But the more I learned, the more I saw: I wasn’t alone.

Clients like Samuel — exhausted dad, moody, stuck at 96kg, desperate to be Superman for his kids.

Clients like Naomi — frustrated by years of yo-yoing, fearing failure, wanting confidence back.

Clients like Tom — ashamed, avoiding pools and mirrors, muttering “I hate my life” under his breath.

Different stories. Same pain. Same cycle.

And I knew I could help — because I’d lived it.

So I trained:

Precision Nutrition Level 1 Coach

Sleep, Stress & Recovery Coach

Years of experience applying this in real life

Now? My mission is simple:
Help binge eaters break the cycle for good.

The Science Behind the Struggle

This isn’t about weakness. It’s biology + psychology + environment.

Sleep & Hormones
Poor sleep raises ghrelin (hunger hormone) and lowers leptin (fullness). That’s why cravings hit hardest at night (Taheri et al., 2004, PLoS Medicine). https://pubmed.ncbi.nlm.nih.gov/15602591/

Stress & Reward Loops
Cortisol spikes drive emotional eating. Food becomes self-medication (Adam & Epel, 2007, Psychoneuroendocrinology). https://pubmed.ncbi.nlm.nih.gov/17543357/

Restriction Rebound
Dieting sets up a binge: cut too hard → body demands compensation → binge (Polivy & Herman, 1985, American Psychologist). https://www.researchgate.net/publication/19304955_Dieting_and_Binging_A_Causal_Analysis

Habits Over Willpower
Change comes from small, repeatable actions — not giant overhauls (Duhigg, 2012; PN Coaching methodology). https://www.psychologytoday.com/us/blog/changepower/201207/the-amazing-power-of-small-wins

When clients hear this, they sigh with relief:
“Oh. It’s not that I’m broken. There’s a reason.”

From Pain to Possibility

I know what it feels like to:

• Swear tomorrow will be different.
• Hide from mirrors or social situations.
• Be terrified of failing again.

I also know the other side:

• Feeling confident in clothes.
• Having the energy to actually play with your kids.
• Enjoying food without guilt or obsession.

That’s why I built my program to help you break the binge cycle.

It’s not a diet. It’s a habit reset. Step by step, I teach you the exact methods that took me from 108kg and ashamed… to food freedom and confidence.

It starts with a free 14-day trial, because you need to feel it before you’ll believe it.

The Break the Binge Cycle Program

That’s why I built my program:

• Break the Binge Cycle.
• No diets. No fads. No calorie-counting prison.

Just:

1. The Flight Plan: 78 habit modules to reset your food, stress, and sleep routines.
2. GSPA Action Method: Goals → Skills → Practices → Actions.
3. Community Support: encouragement without judgment.
4. One-on-One Coaching: For those who are ready to take their journey to the next level (limited spots available)

And it starts with a 14-day free trial. Because you need to feel the shift before you commit.

You’re Not Broken — and You’re Not Alone

I became a binge eating coach because I know what it’s like to feel trapped by food.

But I also know this: freedom is possible.

• You DON'T need another diet.
• You DO need a new way of living.
• And you DEFINITELY don't need more information.

Instead, you need to ''do''.

Take tiny actions. Habit resets. Compassion for yourself.

That’s what worked for me. That’s what works for my clients.

And it can work for you.

 Click here to start your free 14-day trial and take the first step.