I Quit The Fitness Industry – And Why You Should Too!

Nico Valla // Coaching


March 7  

The fitness industry is a horrible place. It is based on failure and for more than a decade I’ve watched every type of fad diet that you can imagine come and go.

Wherever you are you are faced with a daily onslaught of BS – from your fiends who’ve been conned into some multi-level marketing, to your local gym, supermarkets, emails and social media feeds that will make you want to buy some kind of supplement in the hope that it will shrink your waist line.

Time and again, bright, successful and capable people attempt to get fit and healthy after being sold some fake promise.

When the tenth promise from that latest fad didn’t work, they feel ashamed – after all, there’s so much social proof out there so it must’ve been their fault.

On to the next big thing.


The diet industry loves you. They don’t want you to succeed… repeat business is lucrative business.


I’ve been helping people with their nutrition and fitness for 10 years, but I’ll never make it in the fitness industry because I can’t bring myself to ‘sell’ 21 day this, 28 day that.

That’s what sells, and no one wants ‘sustainable nutrition and lifestyle coaching‘.

I mean, why would you want a long term programme that will help you permanently change your life?

What the fitness industry sells is the promise that you can quickly and easily achieve your dream life – like yesterday!

Sorry – there are no magic bullets – I’m out. 

As it happens, I’m a mediator personality INFP type and the kind of selling that makes up so much of the fitness industry goes completely against my values. I can’t sell it. And you shouldn’t buy it!

Do yourself a favour and join me in quitting the fitness industry. Quit the diet cycle and the crazy world of overnight abs. Turn your blinkers on and don’t listen to a word of it.

I’d hazard a guess that you know what you need to do. Take it one step at a time and be in it for the long haul. You don’t really have to do anything special, you just need to pay attention.

I’m happy to help If you want to have a chat about this. I can help you if you’re struggling to make time for healthy habits, and you recognize you’ve been sucked into ‘diets’ in the past. I can help you if you’d also like to quit the fitness industry and ready to take the highly glam approach sustainable coaching.

Hope this helps.


About the Author

I believe you can achieve success in your health, fitness, relationships and career, in a way that is unique to you.

As a business owner, teacher and dad with three children I understand how hard keeping healthy can be. We’re in this together, and I want you to know I am here to help you.

Having been a personal trainer and nutrition coach since 2008, as well as navigating parenthood since 2015, this past few years I have had the opportunity to help hundreds of clients improve their self-confidence, self-image, stop feeling judged when they walk into a room.

I believe you can solve all these problems and start making these changes a reality this year, and I'm looking forward to helping you!

Nico Valla